Josephine de la Baume is the new face magazine

Agent Provocateur, the luxury lingerie label, has been showing the world that there is more to British women than sensible M&S undies since it launched in 1994.
Since then, the brand's creative team has continued to tease and provoke with their always outré advertising campaigns. Their new face (and body) for the spring/summer 2011 collection is the French actress, Josephine de la Baume, who has been dating music producer Mark Ronson since 2009. Other high-profile campaign models have included Kylie Minogue, Maggie Gyllenhaal, Peaches Geldof and Kate Moss.